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Spiro K. Kiousis, Ph.D., APR

Dr. Spiro Kiousis, APR, is executive associate dean for the College of Journalism and Communications and is a professor of public relations at the University of Florida. His current research interests include political public relations, political communication, and digital communication. Specifically, this interdisciplinary research explores the interplay among political public relations efforts, news media content, and public opinion in traditional and interactive mass mediated contexts.

In his free time, he enjoys traveling and sampling craft beer.



Spiro Kiousis -

Kiousis, S., Strömbäck, J., & McDevitt, M. (2015). Influence of Issue Decision Salience on Vote Choice: Linking Agenda Setting, Priming, and Issue Ownership. International Journal Of Communication, 9, 22. Retrieved from

Cheng, Z., Golan, G. J., & Kiousis, S. (2015). The Second-Level Agenda-Building Function of the Xinhua News Agency. Journalism Practice, 10(6), 744–762.

Golan, G. J., & Kiousis, S. K. (2010). Religion, Media Credibility, and Support for Democracy in the Arab World. Journal of Media and Religion, 9(2), 84–98.

Golan, G. J., Kiousis, S. K., & McDaniel, M. L. (2007). Second-level agenda setting and political advertising. Journalism Studies, 8(3), 432–443.

Kiousis, S. (2002). Killing the Messenger: an exploration of presidential newspaper coverage and public confidence in the press. Journalism Studies, 3(4), 557–572.

Kiousis, S. (2003). Job Approval and Favorability: The Impact of Media Attention to the Monica Lewinsky Scandal on Public Opinion of President Bill Clinton. Mass Communication and Society, 6(4), 435–451.

Kiousis, S. (2004). Explicating Media Salience: A Factor Analysis of New York Times Issue Coverage During the 2000 U.S. Presidential Election. Journal of Communication, 54(1), 71–87.

Kiousis, S. (2005). Compelling Arguments and Attitude Strength: Exploring the impact of second-level agenda setting on public opinion of presidential candidate images. Harvard International Journal of Press/Politics, 10(2), 3–27.

Kiousis, S. (2011). Agenda-Setting and Attitudes: Exploring the impact of media salience on perceived salience and public attitude strength of US presidential candidates from 1984 to 2004. Journalism Studies, 12(3), 359–374.

Kiousis, S., Kim, J. Y., Carnifax, A. C., & Kochhar, S. (2014). Exploring the role of the Senate Majority Leader’s political public relations efforts. Public Relations Review, 40(3), 615–617.

Kiousis, S., Kim, J. Y., Kochhar, S. K., Lim, H.-J., Park, J. M., & Im, J. S. (2016). Agenda-building linkages between public relations and state news media during the 2010 Florida Senate Election. Public Relations Review, 42(1), 240–242.

Kiousis, S., Kim, J. Y., Ragas, M., Wheat, G., Kochhar, S., Svensson, E., & Miles, M. (2014). Exploring New Frontiers of Agenda Building During the 2012 US Presidential Election Pre-Convention Period. Journalism Studies, 16(3), 363–382.

Kiousis, S., Kim, S.-Y., McDevitt, M., & Ostrowski, A. (2009). Competing for Attention: Information Subsidy Influence in Agenda Building during Election Campaigns. Journalism & Mass Communication Quarterly, 86(3), 545–562.

Kiousis, S., & McCombs, M. (2004). Agenda-Setting Effects and Attitude Strength: Political figures during the 1996 presidential election. Communication Research, 31(1), 36–57.

Kiousis, S., & McDevitt, M. (2008). Agenda Setting in Civic Development: Effects of curricula and issue importance on youth voter turnout. Communication Research, 35(4), 481–502.

Kiousis, S., McDevitt, M., & Wu, X. (2005). The Genesis of Civic Awareness: Agenda Setting in Political Socialization. Journal of Communication, 55(4), 756–774.

Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First- and Second-Level Agenda-Building and Agenda-Setting Effects: Exploring the Linkages Among Candidate News Releases, Media Coverage, and Public Opinion During the 2002 Florida Gubernatorial Election. Journal of Public Relations Research, 18(3), 265–285.

Kiousis, S., Bantimaroudis, P., & Ban, H. (1999). Candidate Image Attributes: Experiments on the substantive dimension of second level agenda setting. Communication Research, 26(4), 414–428.

Kiousis, S., Park, J. M., Kim, J. Y., & Go, E. (2013). Exploring the Role of Agenda-Building Efforts in Media Coverage and Policymaking Activity of Healthcare Reform. Journalism & Mass Communication Quarterly, 90(4), 652–672.

Kiousis, S., Laskin, A., & Kim, J. Y. (2011). Congressional agenda building: Examining the influence of congressional communications from the speaker of the house. Public Relations Journal, 5(1), 1-14.

Kiousis, S., Ragas, M. W., Kim, J. Y., Schweickart, T., Neil, J., & Kochhar, S. (2016). Presidential Agenda Building and Policymaking: Examining Linkages Across Three Levels. International Journal of Strategic Communication, 10(1), 1–17.

Kiousis, S., & Shields, A. (2008). Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign. Public Relations Review, 34(4), 325–330.

Kiousis, S., & Strömbäck, J. (2010). The White House and public relations: Examining the linkages between presidential communications and public opinion. Public Relations Review, 36(1), 7–14.

Kiousis, S., & Xu Wu. (2008). International Agenda-Building and Agenda-Setting. International Communication Gazette, 70(1), 58–75.

McDevitt, M., & Kiousis, S. (2014). Active Political Parenting: Youth Contributions During Election Campaigns. Social Science Quarterly, 96(1), 19–33.

Ragas, M. W., & Kiousis, S. (2010). Intermedia Agenda-Setting and Political Activism: and the 2008 Presidential Election. Mass Communication and Society, 13(5), 560–583.

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