Concepts, Principles, and Applications

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The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.

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The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research.

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This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science.

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About the Authors

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Jesper Strömbäck is Lubbe Nordström Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University, Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects.

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Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.